Unit: Fashion Industry: The Market
Brief: Present in your portfolio an overview of the one of the Arcadia brands. In your groups, your focus will primarily be on the customer, current offer and evaluation of the current market.
Identify the customer and market segments. Visually illustrate a pen portrait of the customer you are hoping to attract. This customer must be in keeping with the brand's current position.
Link to Portfolio: https://drive.google.com/file/d/0B6KexmkyjEJgbEJSSzRfMXFPQzA/view