Topshop Marketing Portfolio || University Project

Unit: Fashion Industry: The Market

Brief: Present in your portfolio an overview of the one of the Arcadia brands. In your groups, your focus will primarily be on the customer, current offer and evaluation of the current market. 

Identify the customer and market segments. Visually illustrate a pen portrait of the customer you are hoping to attract. This customer must be in keeping with the brand's current position.

Fully evaluate the risk potential of the proposed brand position and analyse the potential Strengths, Weaknesses, Opportunities and Threats of your new collection. Visually present evidence of the validity of your approach looking at examples from the current market.

Present a visual report that explores the Behaviour, demographic, geographic and psychographic attributes of the customer.


Link to Portfolio:



Post a Comment

to top